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A presentation book is a must. It shows your credibility and gives the customer the confidence needed to do business with you.
Everyone knows that a picture is worth a thousand words... but to you it's worth thousands of dollars.
It is necessary to have a well-planned presentation with detailed pictures in order to show your customers the steps of the installation process as well as photos of projects that you have already completed. It is invaluable to be able to show your customers pictures of problem areas that previous customer have had, which may be similar to their own. This will save you a ton of time when explaining your solution to their needs.
A presentation book is an excellent way to tell people about your company and the type of work you do. Credibility is obtained from the type of documentation you provide. Combined with your product knowledge, it becomes a valuable tool in handling your abilities.
If you do not own a 35mm camera, stop right now, get into your truck, and go buy one. No doubt about it, it will make more money.
Items for a winning presentation book:
- Company history
- State licenses and insurance certificates
- Affiliations or public endorsements
- Workmanship guarantee and product warranties
- Detailed photos of your installation or job process (show action, i.e. the crew working)
- Lots and lots of photos of completed jobs
- Several reference letters
- Problems you have solved for others
- The "Hall of Shame" - photos of nightmares created by the low-ball, poor quality competitors
- Other pertinent information about your services
You will find lots more information and tools that can help professionalize your marketing approach from our Business Operation Manuel that is yours FREE when you purchase the Sales Development System 4.0 software.
"Good Success to You"
Kim Smith
QualityONE Enterprises, Inc.
1-800-798-1877
http://www.qualityone.com